Digital Marketing

Preparing graduates equipped with the necessary knowledge and skills in digital marketing through an applied learning environment that fosters innovation, scientific research, and professional excellence, meeting the demands of local and international labor markets and enhancing the digital economy.

To provide a smart and inspiring educational and research environment that bridges academic knowledge and practical application in digital marketing, preparing graduates with technical, analytical, and entrepreneurial skills to advance the knowledge economy and fulfill labor market demands according to the highest professional and ethical standards.

1. 1.Equipping Students with Practical & Professional Skills: Providing students with practical, professional, and core knowledge in digital marketing to enable them to work professionally in marketing roles and obtain specialized professional certifications in the field.
2. Promoting Entrepreneurship & Innovation: Fostering a culture of independent thinking, innovation, and entrepreneurship among students, enabling them to make positive contributions to the local and national economy in alignment with Saudi Vision 2030 objectives.
3. Enhancing Technical & Digital Capabilities: Equipping students with the computer knowledge and skills required to build, analyze, and manage e-commerce websites, mobile applications, and social media networks.
4. Mastering Content & Promotional Planning: Imparting the knowledge and skills necessary for students to plan, organize, and create digital advertising content and online product promotions.
5. Cultivating Professional Ethics & Soft Skills: Raising a spirit of healthy competition and developing personal and social skills to enable students to conduct themselves professionally and ethically.

Career Opportunities /

• Digital Marketing Field
• E-Commerce Field
• Information Technology Fields and Roles

Job Roles / المسميات الوظيفية:

• Digital Marketer (مسوق إلكتروني)
• E-Commerce Store Manager (مدير متجر إلكتروني)
• Digital Marketing Specialist and Designer (مسوق ومصمم إلكتروني)
• Telemarketing & Sales Specialist (أخصائي التسويق عبر الهاتف والمبيعات)
• Social Media Marketing Specialist (أخصائي التسويق عبر وسائل التواصل الاجتماعي)